The past few weeks have been peppered with the tasks of producing a short marketing video. It’s zany and well crafted, a perfect bit of branding, at least I think so, and might even do it’s job perfectly if it gets done the way it’s in my head.

What I’ve realized during these trying times is that getting anything organized, much less organizing people, is filled with amazing amounts of frustration. Why I never quite understood this is a different idle thought that could lead to reams of whiny self-analysis.

Let’s just say that my mind was closed and now it’s kind of open and producing filmic things is very very frustrating. How I long for the days when all I had to do is show up on a location and light something with work lights perched on PVC tubing. Back then it was the greatest frustration in the universe, worse than Sisyphus rolling his boulder over and over throughout time. How silly and childish was I? Quite silly and childish.

But in the last few minutes a bunch of things fell into place and now the worry is about when they’ll fall apart.

“Oh no! It’s all too easy now! What’s wrong? What am I not noticing?”

Soon the catastrophe will happen. And my respect for the people who do this stuff all the time will be even greater.

All hail the producers! For their ability to bring people together at the right time is so grand and wondrous that such things should rightly be described as magical.